Posted by bristol
on May 7, 2014 in Financial
| 0 comments
It seems like before this year, many Americans had never really given New Zealand a second thought. I don't say that with any sort of animosity or disdain. It just seems that before our golden girl graced the top of their charts, New Zealand didn't really hold any sort of significance for them, especially in their abounding world of pop culture. Arguably, it a world that is over-sexualized by pop stars such a Beyonce, Rihanna and Britney Spears. Out of the blue comes a "normal" girl with "normal" feelings and "normal" fears and they are spell-bounded. Immediately, the normalcy of her feelings and her experiences becomes ironically, just the opposite, and they are intrigued by her in all her glory.
For those of you living under a rock, Lorde is a New Zealand singer-songwriter who rose to popularity with her breakout tune "Royals" and debut album "Pure Heroine." She was born Ella Marija Lani Yelich-O'Connor in 1996. Not only is she young, she is also as her album seems to imply, "pure". In comparison to other contemporary American pop stars we can't really argue with her on that. "Royals" it seems was just what the younger generation needed. A sort of confessional complaint against the superficiality and fake-ness associated with the entertainment industry and the world at large. Thanks to social media it seems that superficiality and image are more profound today than every before and are just being further perpetuated on daily basis by the biggest faces in "entertainment".
Throughout the album Lorde refers to her life in New Zealand as "a city you'll never see on screen." She also refers to her hometown as "not very pretty." This all coming from a sixteen year old who is obviously wise beyond her years. Other tracks on the album contain lyrics like, "pretty soon, i'll be getting on my first plane… I'll see the veins of my city like they do in space." Poignant, direct and confessional – and American youths rejoiced! Thanks to Lorde, it seems that New Zealand is now "cool". Of course, "coolness" like most things is a completely relative concept. However, it seems that by calling to mind how "uncool" her lodgings were growing up, they have been exposed and have risen into the honest realm of acceptance. On another track she refers to "going down to the tennis courts". In America, sports like basketball, baseball and football are arguably the front runners in popular culture. Although tennis is a popular sport all over the world, in America it is not as popular as those aforementioned sports. By simply discussing what she knew and experienced, Lorde was able to capture a type of rarity that American youths found intriguing and "different." Ironic, considering she was just telling them some stories about her daily life. In any event, New Zealand is no longer as obscure as it once was, which hopefully will lead to increased tourism and popularity. After all, New Zealand deserves it's newfound attention!